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Advisory Board

Ira Rubenstein
EVP, Global Digital Media Group
Marvel Entertainment, Inc.
Ira Rubenstein has built a career on identifying and implementing new marketing and distribution opportunities for entertainment across a wide array of platforms. In his role at Marvel Rubenstein is responsible for the company's Global digital strategy and implementation for all of Marvel's properties across digital and games channels.
Prior to Marvel, Rubenstein spent 12 years with Sony, most recently as executive vice president of Sony Pictures Digital where he was responsible for overseeing the division's production efforts to extend Sony Pictures properties into the digital marketplace through SonyPictures.com, mobile games and personalization products, casual games, and innovative strategic partnerships. Rubenstein managed the digital growth of the studio's most important brands including Wheel of Fortune and Jeopardy! - leading the expansion of these properties into broadband, interactive television, mobile, and the PSP and PS3 platforms. In addition, Rubenstein oversaw production for all Sony Pictures properties breaking into the growing mobile marketplace, developing an array of successful mobile entertainment offerings including the award-winning Spider-Man 2: The Hero Returns and Ratchet and Clank: Going Mobile, as well as the first Movies for Mobile Phones on Memory Cards.
Also during his tenure at Sony, Rubenstein oversaw the establishment of Sony Pictures Digital Entertainment's on-demand movie initiative, Movielink, to offer theatrically released motion pictures via digital delivery for broadband Internet users. Before the establishment of Sony Pictures Digital Entertainment, Rubenstein was vice president, marketing, Columbia TriStar Interactive. In this role, he managed the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film sites. Before joining Columbia TriStar Interactive, Rubenstein worked in film research and new media for Twentieth Century Fox.
Rubenstein was recently included on the highly regarded "Digital 50" list, a distinction given to fifty new media innovators by The Producers Guild of America's New Media Council. Recognition for his work also includes Webby Awards, a Mobie award for games, a Gold Clio and several Key Art Awards.
Rubenstein holds a B.A. in Management Science from UC San Diego and is a graduate of the Peter Stark Producing Program at USC.
Sanjay Reddy
Sanjay Reddy was most recently the Senior Vice President, Business Development & Strategic Planning for Gemstar-TV Guide International (former ticker: GMST) where he headed up all business development, mergers & acquisitions and strategy for Gemstar, a leading media, entertainment and technology company, with businesses spanning interactive television technology, cable television, publishing, mobile and online. The company was acquired by Macrovision (ticker: MVSND) in May 2008 in a $2.3 billion cash and stock transaction with Sanjay leading the execution of the sale process. While at Gemstar-TV Guide, he also led the successful divestiture of SkyMall and the acquisitions of several niche web properties including JumpTheShark.com. He joined Gemstar in 2004 with broad media, technology and deal experience having worked in the entertainment industry in Los Angeles, the finance industry on Wall Street and the technology industry in Silicon Valley.
He joined Gemstar-TV Guide after having served as a principal in an offshore animation company. Prior to this, Sanjay was a Vice president in the M&A group at Salomon Smith Barney and also served as Vice President, Corporate Development at Covad Communications, a publicly traded DSL company based in Santa Clara, CA, where he resolved several distressed channel partner situations involving reorganizations and asset purchases in bankruptcy. Between receiving a BA from Cornell University and an MBA from UCLA, Sanjay worked in the independent record business in Los Angeles and produced an MCA released Billboard Top 20 record. He currently serves as a board observer for BuddyTV and on the advisory boards of My Damn Channel, Inc. and Pixsy.
Andrew Anker
Andrew is a Silicon Valley veteran with experience in two prior startups, including Wired Digital, a pioneering Internet news and media organization. Andrew was the co-founder and CEO of Wired Digital and built into it one of the 20 largest networks of Web sites with such properties as HotBot, Wired News, and HotWired. Prior to joining Six Apart, Andrew was a general partner with August Capital where he invested in such consumer internet companies as Tickle (recently purchased by Monster) and Listen.com (creators of Rhapsody, now owned by Real Networks). Andrew spent his early career as an investment banker focusing on the media, technology, and communications industries.
Royal Farros
The 2000 Winner of the San Jose Business Journal Entrepreneur of the Year award, Royal Farros co-founded and was CEO of MessageCast, Inc., sold to Microsoft (NASD:MSFT) in 2005, founded and was CEO of iPrint.com (taken public in 2000 and merged with 12th largest promotional products company in U.S. in 2001), was an Officer and General Manager at Deluxe Corporation (NYSE:DLX), and was Chairman and EVP of T/Maker Company (sold to Deluxe Corporation in 1994). Royal hold multiple patents, has appeared numerous times on CNBC, and received his B.S. (1981) and M.S. (1983) in Industrial Engineering from Stanford University.
Rob Wrubel
Rob Wrubel is the CEO & President of Aptimus, Inc a publicly traded (Nasdaq: APTM) next-generation Internet advertising network. Wrubel has been CEO of the company for three months and has been president for a year. Before that Wrubel was co-founder and co-CEO of Whole Body / Yoga Works based in Santa Monica, CA. Yoga Works is the largest operator of Yoga and alternative fitness studios in the county with locations in Los Angeles, Orange County, and New York City. Rob was an Entrepreneur-in-residence at Highland Capital Partners in 2001 and 2002 where he developed new business concepts for funding. From 1998 to 2001, Rob was the founding CEO of Ask Jeeves, one of the leading Internet brands and search advertising success stories. Wruble grew the company from a 15-employee start-up in 1998 to a public-market software and services company with over $100 million in sales. Ask Jeeves was sold in 2005 for $1.95 billion to Barry Diller’s IAC. Before Ask Jeeves, Rob was one of the founding team members of Knowledge Adventures, Inc, the country’s largest educational software company. From 1993 to 1998, Rob was VP of Product Development and Chief Operating Officer of Knowledge Adventure, Inc., growing it from $10M in sales to over $200 million in sales. Knowledge Adventure was eventually sold Cendant Corporation and then to Vivendi Entertainment.
Mark Coopersmith
A leader and innovator in technology, media and consumer products, Mark has spent more than 20 years launching, building and restructuring high-growth global businesses. Mark led the $300mm Global Technology Brands group at consumer products company Newell Rubbermaid (NYSE: NWL); has served as President of Strategy for brand consultancy Addis Creson (where he is a board member); and co-founded and built a $150mm division at Sony which was focused on consumer products, content licensing and e-commerce. He was the founding CEO of pioneer online payments company WebOrder, now part of Motorola; and earlier in his career was a strategy consultant with Ernst & Young. He has advised leading technology and media businesses such as DirecTV, Intel, Sony and Viacom/MTV, and has also worked with many innovative earlier stage companies. Mark serves on the boards of a number of private companies. He also spends time with students at UC Berkeley where he is an adjunct professor of Entrepreneurship and Innovation at the Haas School of Business. He is an alumnus of UC Berkeley, where he earned his B.A. and MBA degrees. He lives just north of San Francisco, in Tiburon, with his college sweetheart Lori and their two children.
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